Graphic Design at Hoa Sen Group2026
Art Direction & Visual Communication
Led graphic design and visual communication for the Đất Mẹ Café F&B project, ensuring a cohesive visual
identity across brand touchpoints.
Branding & Visual Identity
Developed branding and visual materials, including logo, POSM, menu, signage, and in-store assets.
Social Media & Digital Content
Created social media content and visual assets for Instagram, Facebook, and other digital platforms.
Middle UX UI Designer
at BCM Venture Integrated2025
UX Strategy & Information Architecture
Defining website structure, content hierarchy, and user journeys based on client requirements and business
objectives.
UI Design & Website Proposals
Designed homepage concepts and high-fidelity UI directions for website proposals, translating brand
guidelines into engaging and responsive digital experiences.
Clients:
Kajima Vietnam, Nomura Real Estate Vietnam.
NFT Artist, Website Designer
in ch0pch0p NFT Project2024
Developed NFT artwork and designed the project website, combining distinctive visual storytelling with an
intuitive, engaging web experience.
“0 by ch0pch0p” Collection
Ch0pch0p Website
Lead UX/UI Design
at D’vinci Co., ltd2023 - 2024
Team Leadership & Project Coordination
Managed and mentored design teams, overseeing the delivery of digital projects for enterprise clients.
UX/UI & Digital Product Design
Designed diverse digital projects, including e-commerce websites, corporate websites, and landing pages.
Clients:
Vina Pacific Petro, Finavi.
Digital Designer
at Climax Creatology Agency2019 - 2023
The foundation of my digital design career, developing a strong eye for detail and professional design
standards through diverse projects for high-profile brands including:
- Vinamilk, MG Motor, MSD, Nutifood, Earable, Provence, Style by PNJ, and DAFC.
Graphic Designer
at Vellsheena Vietnam Co., ltd2017 - 2019
The first chapter of my design journey, where I discovered my passion for visual communication and built the
foundation of my career as a designer.
Branding & Marketing Design
Created logos, product mockups, social media visuals, posters, and POSM for cosmetic brands, marketing
campaigns, events, and workshops.